HILLS NEWSPAPERS: September 3, 2011
Happy hours I have known ….
Someday I’ll write a book about this spectacle we call happy hour. Did it really start in the 1920s as a way for ship-bound sailors to relieve stress? Did it explode onto the civilian scene in the decadent ’60s, as Wikipedia says?
Whatever the history, happy hour has morphed into a marketing miracle for everything from cocktails and appetizers to massages and pet products. Even the Ritz-Carlton, Lake Tahoe has a summer Yappy Hour — where dogs (accompanied by their owners) can get liver-flavored libations for $10 in the outdoor cafe. Continue reading


